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LOGOS

Mustang has been in business for over 125 years, providing a brand name that has been consistently paired with durability, innovation, and first-class customer service.

In order to continue the strong brand relationship, Mustang has provided the following logos for use in your Mustang marketing and promotional materials.

In order to protect the integrity of the logo, we ask only that you follow the identity standards listed below when using the Mustang logo.

 IDENTITY STANDARDS

The Mustang logo was designed to work with the empty space inside and immediately surrounding the letters to form a clean, active, positive statement about the company.

There are two primary elements to the Mustang brand and identity. They are:

  • The Mustang name in distinctive letter form
  • The triangle/Mustang symbol

These two elements are combined in only a few ways to create the correct logo configurations used to identify the brand and its many products and services. By limiting the ways in which these elements can be used, the image as a whole can build recognition and be easily identified with the brand, be unified across many products and services, and retain the strength and simplicity of a major national trademark.

In order to protect the value, the "®" must accompany the logo.

 CORRECT USE OF THE LOGO

There are two basic configurations of the Mustang symbol and name.

CORRECT COLOR USES

 

Mustang Horizontal 4C

One-line with symbol substituted for the "A" in MUSTANG. Please note the correct location of the trademark symbol.

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Mustang 4C Triangle

Stacked with the symbol placed above the name.

The preferred version of the Mustang logo is in color as shown above. The Traingle should be printed in Pantone 485 (C=0, M=95, Y=100, K=0), the horse in 70% Black, Horse details in 25% Black, and the the type in solid black.

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BLACK AND WHITE LOGOS

Mustang BW Horizontal LogoDOWNLOAD TIF        DOWNLOAD JPEG        DOWNLOAD GIF        DOWNLOAD EPS Mustang BW Triangle Logo

The Black and White logo is set up to have solid black type, 40% black triangle, and 75% black horse.

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LINE ART

Mustang BW HorizontalDOWNLOAD TIF        DOWNLOAD JPEG        DOWNLOAD GIF        DOWNLOAD EPS Mustang BW Triangle

The Line Art can appear with solid black type and solid black horse.

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REVERSE LOGOS

Mustang 4C Reverse Logo

The reversed two-color logo has white type, the triangle is Pantone 485 (C=0, M=95, Y=100, K=0), and the horse is 55% black.

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Mustang BW Reverse Logo

The reversed one-color logo has 45% black type, the triangle is 15% black, and the horse is 45% black.

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Mustang Line Art Reverse Logo

The reverse logo has white type, white triangle outline, and a white horse.

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INCORRECT USES

  • Do not add stripes or special effects to the logo
  • Do not create or use an outline on the logo
  • When using the two-color version of the logo, the triangle should be in solid red, not outlined in red
  • Do not alter the geometry of the triangle
  • Do not alter the space between the letters
  • Do not alter the size of the horse or triangle
  • Remember to always include the trademark